Flood Digital
ChatGPT Business Hub: How to Claim Your Business in ChatGPT (and Get Recommended)
On November 10, 2026, OpenAI opened Businesses in ChatGPT, a beta that lets you claim your company's profile inside ChatGPT for the first time. Through the new Business Hub, you can verify ownership, correct your details, upload product feeds, and see how often ChatGPT mentions you. Claim it this week, and know its limits. OpenAI says claiming does not guarantee more visibility. Whether ChatGPT recommends you still comes down to your website, your data, and what other sites say about you.
What did OpenAI launch on November 10?
Businesses in ChatGPT has three parts, and all of them are in beta. OpenAI's announcement pitches it as a way to reach the 1.2 billion people who use ChatGPT each week.
Part | What it does | Who can use it now |
|---|---|---|
Business Hub | Claim and verify your profile, edit your details, add product feeds, and see mentions, website clicks, and discovery topics | Eligible businesses wherever ChatGPT is available. Local stores and restaurants can claim existing U.S. listings only. |
Business Agents | A branded assistant that answers questions about your products and policies in a separate, labeled chat | Eligible U.S. ecommerce and online service businesses |
Sponsored agents | Pay to promote your agent as the landing spot for a ChatGPT ad | The same U.S. businesses, through ChatGPT Ads |
OpenAI lists no fee to claim a profile or publish an agent. Sponsorship is the only paid piece.
How do you claim your business in ChatGPT?
Open Business Hub from the ChatGPT sidebar or at chatgpt.com/business-hub, search for your business, and prove you can represent it. According to PPC Land's launch coverage, you verify with a call or text to your main business number or a DNS record on your domain. Shopify merchants can connect their store instead. After OpenAI reviews the claim, you finish an identity check with a government-issued ID before you can edit anything.
Sign in to ChatGPT with an account your company controls, so access does not leave with one employee.
Search for your business and pick the existing listing if there is one.
Verify by phone, text, DNS, or Shopify.
Wait for the claim review, then complete the ID check.
Add teammates or your agency from the Access tab. Each person signs in with their own ChatGPT account.
Check your details before you publish. A published profile cannot be deleted, and edits wait for OpenAI's review, per eesel's summary of OpenAI's help center. If you run several brands or locations, each one is claimed and managed separately for now.
Will claiming your profile help you rank in ChatGPT?
Not directly. OpenAI's help center says claiming "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations," as eesel quotes it. Your profile is one input among many. On its sign-up page, OpenAI says only that ChatGPT "may use this information to answer customer questions," according to PPC Land.
Claim it anyway, for three reasons. First, accuracy: your hours, policies, and products come from you instead of a stale directory. Accuracy is one of the three pillars we score in our Flood The LLMs methodology, next to visibility and sentiment. Second, you get OpenAI's own numbers on how often ChatGPT names you. Third, an unclaimed profile is open to anyone who can pass verification, and OpenAI has not published a dispute process yet.
What do Business Hub insights actually show?
You get three numbers over the past 7 or 28 days: mentions, website clicks, and discovery topics. This is the first data OpenAI has given brands about unpaid ChatGPT answers. The definitions matter more than the totals.
For an online business, a mention counts only when ChatGPT references your website. "The brand name alone doesn't count," per OpenAI's help center as quoted by eesel. For a local business, a mention counts when ChatGPT shows that location as a result. A help note on the clicks tile reads, "Clicks don't confirm website visits or conversions." Discovery topics are themes, not the prompts behind them, and every number stays hidden until activity passes a threshold OpenAI has not disclosed.
Early figures are modest. One of the first live dashboards, shared by BuildUp Bookings, showed 690 mentions and 24 website clicks over 28 days, about 3.5%, as PPC Land reported. Two or three launch-day screenshots are not a benchmark, but they set a realistic expectation.
We claimed Flood's own profile the week of launch, and the dashboard below is what you should expect at first. The mentions, profile views, and clicks tiles stay blank until there are enough mentions to report. The Website access panel at the bottom already shows "Access confirmed" for flooddigital.co, which tells you ChatGPT can reach the site.
Flood Digital's Business Hub overview, captured November 12, 2026. Insights stay blank until a business clears OpenAI's reporting threshold.
Pair Business Hub with prompt tracking. The Hub tells you how often you show up. It does not tell you which questions you lose or which competitors ChatGPT names instead. We use Peec to run a fixed set of buyer prompts every day and record who gets named and which sources get cited. Read your discovery topics as a content brief: themes where you appear show what is working, and topics you expected but do not see point to pages you still need.
Should you build a Business Agent?
If you are an eligible U.S. ecommerce or online service business, test one. A Business Agent answers questions about your products and policies using the information and instructions you supply. It runs in a separate, labeled chat that opens from your profile, apart from ChatGPT's own answers. According to eesel's review, it cannot check an order or take a booking, so it works as a pre-sale assistant.
Before you publish, make sure the return, delivery, and warranty terms you give the agent match your website word for word. Decide what it should say when it does not know. OpenAI does not share agent conversations with you, so test it against a list of real customer questions before launch.
You can also sponsor the agent as the landing spot for a ChatGPT ad. Those ads run only on the Free and Go plans, per PPC Land. Wait until your unpaid numbers show demand before you pay to add more.
What still decides whether ChatGPT recommends you?
The same inputs that mattered before November 10. Business Hub gives you a seat at the table, and these decide whether you get named.
Crawl access comes first. OpenAI's search crawler is OAI-SearchBot, and OpenAI's crawler documentation says sites that block it "will not be shown in ChatGPT search answers." Check your robots.txt, and ask whoever runs your firewall whether bot protection is challenging OpenAI's published IP ranges.
Consistent business data comes next. For local questions, a SurfaceLocal analysis estimates that Foursquare's places data supplies most of ChatGPT's results, with Yelp and Bing filling in. OpenAI has not confirmed its data partners, so treat that as an outside estimate. Your name, address, phone, hours, and categories should match across Business Hub, those directories, Apple Business Connect, and your site.
Then comes what other sites say about you. When Ahrefs studied 75,000 brands, branded web mentions correlated with ChatGPT visibility at 0.664, while domain rating came in at 0.266. YouTube mentions correlated most strongly of all, around 0.74. Roundups, trade press, YouTube reviews, and forum answers under your real name all count.
If you sell products, feed quality is the lever. Business Hub feeds follow the same specification as OpenAI's Agentic Commerce Protocol, which lets ChatGPT "ingest structured catalog data" from merchants. Shoppers still check out on your site. OpenAI pulled back on in-chat Instant Checkout in March 2026, saying it "did not offer the level of flexibility that we aspire to provide," as Modern Retail reported.
Paid placement sits apart from all of this. OpenAI says ads are labeled, shown separately, and do not affect how answers are generated, per PMG's summary of the ads launch.
What should you do this week?
Claim and verify your profile in Business Hub with a company-owned ChatGPT account.
Fix your facts before you publish: hours, locations, descriptions, and return and delivery policies.
Connect your product feed or Shopify store if you sell products.
Confirm your robots.txt allows OAI-SearchBot.
Record a baseline: 28-day mentions and clicks from the Hub, plus 20 buyer questions in a prompt tracker.
Compare Hub clicks with ChatGPT referral sessions in GA4.
Turn missing discovery topics into pages, and earn mentions on the sources ChatGPT cites for your competitors.
Frequently asked questions
Is ChatGPT Business Hub free?
Yes. OpenAI lists no fee to claim a profile, edit it, see insights, or publish a Business Agent. Sponsoring your agent through ChatGPT Ads is the only paid option.
Is Business Hub the same as ChatGPT Business?
No. ChatGPT Business is OpenAI's paid workspace plan for your employees. Business Hub, part of Businesses in ChatGPT, controls how your company appears to customers. The names overlap, and the Hub even prompts you to upgrade to the workspace plan, but they are separate products.
Can a local business claim its ChatGPT profile?
Yes, if it already has a U.S. listing in ChatGPT. Local stores and restaurants cannot create a new listing yet, and Business Agents are limited to ecommerce and online service businesses for now.
Can I see the prompts people used to find me?
No. OpenAI shares aggregated mentions, clicks, and discovery topics only. You never see individual conversations, including chats with your own Business Agent.
Can my agency manage our Business Hub profile?
Yes. The admin who claimed the profile can grant your agency access, and each person signs in with their own ChatGPT account.
Should I block GPTBot?
That is your call. GPTBot collects training data and OAI-SearchBot powers search, so blocking GPTBot keeps you out of model training without removing you from ChatGPT search.
Get your ChatGPT profile working for you
Flood can claim and verify your Business Hub profile, clean up the facts ChatGPT pulls from across the web, and track the questions your buyers ask so you see what the Hub leaves out. Talk to the Flood team to get started.
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